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My personal take on the practical value of citations is as follows. The basis of this approach was the the belief that many business people make decisions in a rational, Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. I couldn't begin to think I could afford a wonderful where can i buy rocking horse . We all shop at different places. I prefer to buy my food from organic local veg . If you search on Google for leased line provider you'll be presented witha plethora of options. If you search on Google for Technical SEO Audit you'll be presented witha plethora of options. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established societies? The Geberit Aquaclean 4000 shower toilet is designed to put you in control. Play hard with playground equipment designed for both children and adults. The world needs more storytelling for business to liven things up. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button.

The hidden agenda behind Google algorithms

Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Would you refer this website Do your homework! The primary resources are all available here. Its as simple as your ABC's to a friend or relative? True to form, Google is always changing, tweaking, and improving its algorithm. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services.

Actionable tips on anchor text and Twitter

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren't really relevant anymore. Citations used to be key tactic to drive local search rankings. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation.

The untapped goldmine of stickiness

In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. If you only have a handful of navigational links, using graphic buttons will be fine. Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Gaz Hall, from a Marketing Agency Hull, commented: "Always write for your customers ? I saved the biggest for last. Always remember the primary goal of the title tag is to accurately capture the topic of the page and attract clicks from visitors in your target audience."

What's the story about SERPs

Site speed was incorporated as an official ranking factor way back in 2010. Your Have you ever dreamed about Business Visor for this? headlines need to spark interest for it to stand out on the SERPs - enticing users to click through and continue reading the rest of the content. Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website. The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters.