Direct traffic consists of website visitors that come to your website by typing the URL into their browser, rather than coming from another website, a search engine, or social media. So, measuring your progress using various analytics tools is an integral part of SEO. As I walked into the room …

I used one of the search strings above and focused my query on the marketing automation niche. Google regularly applies data refreshes to its index in order to keep its ranking predictable and in line with its current standards-so one of these data refreshes, while small in scale, could easily …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap …

Customers who enjoy shopping undertake more in-depth searches for goods and services. This high ranking is achieved by only a few websites that are not more than a year old, according to a recent study. Spending money on paid search isn't a requirement for SEO, but it can be an …

No matter how intelligent they become, search engine algorithms can't recognize the best voice in a piece of writing but if keywords are there, you'll have the opportunity of being heard. Listings at the top of a search engine results page (SERP) are usually a close match for the search …

The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby improving the quality of the search results. Be judicious, not spammy. Domain to page relevancy means the page linking to your website is relevant to your domain. I'm not a …

Treat it like a mini-title for the following section of text. Each page deeper you get into the site, the more specific you can and should be. What a user enters into the Google search box is considered a keyword or keyword phrase. I'm not a big fan of manufactured …