Meeting search intent will boost your SEO success and drive users faster through your customer journey. But it’s an absolute must if you want to compete against the ecommerce giants (like Amazon) that tend to dominate Google’s first page. Playing a game of one-upmanship by buying a iron …

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. If you have done all the reading you can, and still feel lost (don't worry a lot of people …

Which content performed the best, which are the keywords that readers have used to get to your content, what do these contents have in common, do they have the best on-site SEO? Yoast plugin also has an option to enable or disable this on your website. I'm on the lookout …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap …

A so-called website blocker is something that prevents search engines from accessing the site The returns on written content have been sufficient to sustain most campaigns.YouTube Marketing Video content is rising in both popularity and importance for content marketers-but just how important is it going to be throughout this …

No matter how intelligent they become, search engine algorithms can't recognize the best voice in a piece of writing but if keywords are there, you'll have the opportunity of being heard. Listings at the top of a search engine results page (SERP) are usually a close match for the search …