Using Iframes

Engagement metrics — which are often directly impacted by the user experience — help Google determine which pages should rank higher. But don't listen to the nonsense that you'll hear about your site being penalized for using refresh articles: Search engines don't index the article, but there's no reason for them to …

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The benefits of conversion rates to your search marketing strategy

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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Things that make you love and hate doorway sites

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Keep your headings on the shorter side. It isn't just about the number of links that are going to a domain, but about …

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